Agenda
10:00 - 10:15h | Welcome and Opening
- Welcome: Walther von Plettenberg | Director General, German-Spanish Chamber of Commerce
- Opening: Christoph Wolfrum | Minister Counsellor, German Embassy Spain
10:15 - 11:05 | Opening keynote speech: The impact of AI in Advertising (*English)
- José Antonio Martínez Aguilar | CEO, Making Science
- Benjamin Bunte | Managing Director, Pilot
11:00 - 12:00 | Roundtable 1. + Q&A (*English)
Responsible media: Current and upcoming strategies on successful implementation of sustainability solutions
- Gabriel Jiménez | Head of PR | Moderador, Axel Springer
- Jon Artolozaga | Director Intelligence Data & Analytics, GroupM
- Reyes Justribó Ferrer | Managing Director, IAB Spain
- Lisa Vieweg | BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google
12:30 - 13:30 | Roundtable 2 + Q&A. (*Spanish)
The fight for attention: How to reach the right target audience and break through the clutter in a multimedia world
- Gerardo Mariñas | CEO | Moderador, Serviceplan España
- José Miguel García-Gasco | Director General, ATRESMEDIA PUBLICIDAD
- Mónica González Peñas | Chief Customer & Marketing Officer , Allianz
- Caroline Corti Stuber | Managing Director MarCom, ALDI España
13:30 Closing keynote | Beyond digital tranformation AI
- Manuel Lavín | CEO, GFT España