German-Spanish Digital Media Day
About the event
The German-Spanish Chamber of Commerce hosted the first to market event in Spain - organised by The Digital Distillery - with relevant key German & Spanish stakeholders. A day full of information, exchange and networking opportunities in the digital industry. The goal was to bring together the industries greatest minds of both countries and discuss market trends, future outlooks and best practices on the future of digital media.
It has been an interesting exchange with thought leaders from Germany and Spain with a lively and fruitful inspirational debate.
Agenda
10:00 - 10:15 Welcome and Opening
- Welcome: Walther von Plettenberg | Director General, German-Spanish Chamber of Commerce
- Opening: Christoph Wolfrum | Minister Counsellor, German Embassy Spain
10:15 - 11:05 | Opening keynote speech: The impact of AI in Advertising (*English)
- José Antonio Martínez Aguilar | CEO, Making Science
- Benjamin Bunte | Managing Director, Pilot
11:00 - 12:00 | Roundtable 1. + Q&A (*English)
Responsible media: Current and upcoming strategies on successful implementation of sustainability solutions
- Gabriel Jiménez | Head of PR | Moderador, Axel Springer
- Jon Artolozaga | Director Intelligence Data & Analytics, GroupM
- Reyes Justribó Ferrer | Managing Director, IAB Spain
- Lisa Vieweg | BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google
12:30 - 13:30 | Roundtable 2 + Q&A. (*Spanish)
The fight for attention: How to reach the right target audience and break through the clutter in a multimedia world
- Gerardo Mariñas | CEO | Moderador, Serviceplan España
- José Miguel García-Gasco | Director General, ATRESMEDIA PUBLICIDAD
- Mónica González Peñas | Chief Customer & Marketing Officer , Allianz
- Caroline Corti Stuber | Managing Director MarCom, ALDI España
13:30 Closing keynote | Beyond digital tranformation AI
Manuel Lavín | CEO, GFT España
